To be eco-conscious, one must be environmentally aware. But what does this really mean?
This word is often used to describe a lifestyle or business practice that is sensitive to environmental impacts. In other words, it’s being aware of how one’s actions may cause harm to the environment. It’s not necessarily a promise to cause no harm, but rather an acknowledgement of the earth's suffering based on our actions.
Salt Label (hello that’s us), uses the phrase ‘eco-conscious swimwear label’ to describe our focus when curating our designs. To us, it’s like a pledge to the environment. We are choosing to be conscious of the impacts our decisions and actions have on the environment and doing what we can to make them as harmful as possible.
While there are some brands who are actively choosing to be eco-conscious towards their design and manufacturing processes, there are also many who are claiming to be eco-conscious to create a ‘greener’ image for themselves.
The word 'green' goes far beyond its basic definition of the colour. It is associated with nature; the environment, and so brands use it to give off the illusion that they are benefiting the environment to make people feel better about purchasing their products. But consumers (that would be you) are becoming smarter as they are choosing to become more eco-conscious in what they are choosing to buy.
So why is being eco-conscious important?
Everything we do, from the decisions we make to the steps that we take, has an impact on the environment around us. Some will be positive and some will not. Having an eco-conscious mind allows us to view things as a bigger picture; something that shows just how interconnected everything is. We can see the domino effects of our actions from the product we buy, to the people that made it, to the impact sourcing its materials have on the environment. When we have all of the information, we can make decisions consciously and act according to what we believe is right by our own moral compass and that of the environment.
Eco-consciousness is related to sustainability; the avoidance of the depletion of natural resources in order to maintain an ecological balance. It is focused on the future of our planet and human kind. Acting consciously, with the environment at the forefront of our minds, we are living sustainably. It all comes back to the impact of our actions and how harmful they are to the environment.
Salt Label exists because we wanted to change the market for the better, because we value the one planet that we have to call home. Through an innovative approach, we create, design and deliver swimwear with the environment in mind, always. By building our brand on the basis of eco-conscious practices, we’ve been able to partner with organisations, such as Sustainable Coastlines and Carbon Click, who are driven by the environment and the desperate need to reduce the threats it’s under.
When it comes down to being eco-conscious, it really is as simple as choosing to be aware of the impact your actions are making. It doesn’t have to be scary. Start by having conversations to share ideas, compare opinions and move towards living a more conscious life.